In order for nonprofits to be successful, above all else they need to make people aware of their cause; after all, you can’t give to or help out a cause that you’ve never heard of. If you want to reach your goals and affect the change you’re hoping to make, you need to make sure you’re putting yourself out there and making people aware of what it is you’re working towards. You also need to make sure you’re reaching out to people in the best, most effective way possible; while putting an ad in the newspaper may have been a great idea to raise engagement thirty years ago, the way people are interacting with one another has changed. If you’re looking to raise awareness about a cause or organization, you should consider the benefits of trying social media.
Social media for nonprofits and charities has become pervasive throughout the sector with 98% of not-for-profit organizations using at least one social media platform. While they’re still using the essentials of Facebook (92%) and Twitter (86%), the inclusion of media-based social sites like Pinterest and Instagram has also become widespread, allowing these charitable organizations to distinguish themselves from big corporations who are less likely to utilize these visual platforms. The number of sites you can use and ways you can use them are endless, so now is a great time to get connected. To maximize your engagement potential and get people interested about your cause, try these tips for nonprofit social media use.
Focus on your audience first.
Before you should worry about what sites you’re going to use to promote awareness about your cause, you need to focus on your target audience. First, determine the demographic you’re hoping to reach. Do you want to target young millennials? Do you want to target baby boomers? Are you hoping to reach a specific socioeconomic class? These questions alone can determine the optimal platform for you to use.
Be strong in your call to action.
At the core of every successful nonprofit is a message that speaks to people and moves them enough to want to make a difference. If you’re using social media to increase awareness as well as engagement, you want to state your message loudly, proudly, and often. Plan events or fundraisers that you can use social media to promote, and promote them often. Social media can help your nonprofit, but only if you use it to your advantage.
Social media is the perfect place to share all of the things you can’t fit into a newsletter or a brochure. If your cause will help specific people, use social media to tell their individual stories. Put the names and faces of people you’ll be helping out there alongside your message. By showing the people you hope to engage the difference their help could make to actual people, you can help foster more meaningful connections with your organization.