Volunteering is a great way to help out in your community and benefit the lives of others. Many people choose to volunteer on a personal level, donating their time to a cause that speaks specifically to them and their beliefs. However, more and more often businesses are turning towards volunteering opportunities for more active social responsibility as well as team bonding in the company. Here are some ways that volunteering can help make your company stronger.
- Volunteering is good for the company’s image. A company’s social responsibility can speak volumes to its customer base. A survey showed that nine out of ten people are likely to purchase or boycott a company based on the company’s CSR, or Corporate Social Responsibility. The same survey showed that 80% of respondents would tell their family and friends about a company’s CSR efforts. As the customer becomes more socially responsible, the corporation must rise to meet its expectations. A great way to help others see your business as more than buildings and signs is by volunteering so that when people see your business, it brings to mind all of the good work your company has done for the community.
- Volunteering can attract new employees and retain the ones you have. As the millennial generation enters the working world, one of the things they value when searching for employment is a company with a strong CSR program. New workers are attracted to corporations that allow them to make a living while also promoting positive change in the community. Having a defined CSR program could be the deciding factor in whether a potential employee chooses to work for you or someone else. In the same way, having a career where it’s also important to donate your time and resources for others can help retain employees, too.
- Volunteering can help you identify and build strong leaders. Community volunteering can widen the scope of your perspective and help you see things in new ways. You are faced with new challenges, meet new people, and are exposed to life from different points of view. In this way, it can open people up to discovering new talents within themselves and help them to see how they can use these talents to help others.
- Volunteering can help foster a sense of purpose. People don’t want to feel like they’re wasting their lives, and one of the best ways to improve your overall satisfaction in life is to help other people. Giving your time to help others can not only make you feel as though you have more time in life, it can also help you realize how precious that time is and how important it is to spend it well. People often have the feeling of ‘wasting their lives’ at what they perceive to be a dead end job, but by introducing volunteering as part of the job description you can help your employees feel a sense of accomplishment for what they do. This could potentially turn into greater employee willingness to help out beyond what their job requires while actually at the office, too.